Good news yesterday. We were accepted into the Coterie! I was sure sweating this one. The Coterie is a trade show for fashion and, being a brand new line, I don’t have a lot of options when it comes to selling the collection to the stores. I mean, there are reps and showrooms, but I feel like I need to get out there and meet the customers before I turn the line over to anyone else. The Coterie is a well respected venue - it’s a juried acceptance to the show - so I’m thrilled that we made it. After all, making the clothing is fun but it will be even more fun to sell them.
The crazy part of this whole adventure is the fashion show. So why do it? I wouldn’t have had to - and I was advised not to by a fashion “insider”. I just feel like I didn’t have time to waste. You do a show for the exposure (for better or for worse) and I just feel like that kind of “fast tracks” the process. We’ve received a lot of calls from the press asking about the line and the show - so even before I do the fashion show, there is attention just from the announcement.
Doing the line does add a lot of stress to this place, however. Pretty much everyone is on board; I have a very supportive group here - but I’m sure they’re still wondering what I am getting them into now. I think probably the least enthusiastic person is our accountant. I do cause him a lot of anxiety. Well, such is life.
Guess that’s all for now. I’ll post more about the show soon.